AI for Marketing Ops (AIM)

A data-centric solution bringing together operational marketing activities with Azure.


Artificial Intelligence is fast becoming necessary to be able to meet the personalization experience customers have come to expect.

For a marketer, AI driven recommendations based on customer activity provides the necessary insight to take timely action. Proactive marketing journeys can be set up to take advantage of up-sell / cross-sell opportunities or even preventative measures, for customers likely to churn.

Our platform built on Microsoft Azure provides the foundation for more intelligent, data-driven marketing ops. By harnessing the power of data and AI, we help you to improve the customer experience, grow customer life-time value and hit your growth targets with more speed and greater ease.

AIM is a single, integrated and self service environment that not only monitors and optimises your marketing campaigns, but also identifies and automates the best course of action to reach your customers.

Built on Dynamics 365 Marketing and Customer Insights, leveraging the power of Azure Data Services, Azure Synapse, Azure Cognitive Services, Azure Machine Learning and Microsoft Power BI Premium, our AIM solutions specialises in:

Effortlessly connect multiple data sources and integrate both existing and third-party data to create comprehensive customer profiles, combining historical and real-time information. With robust data governance, you can continuously ingest new data while maintaining control. This powerful marketing engine not only tracks campaigns and customer engagement but also utilizes machine learning to inform strategies, predict behaviors, and automate targeted campaigns.

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