Customer touchpoints are commonly spread across multiple, disparate systems throughout the entire sales cycle. To gain a 360 degree, single view of a customer is either impossible or requires extensive manual intervention.

Implementing the Customer OneView Solution can provide the necessary foundation for marketers to exploit up-sell and cross-sell opportunities, and optimise their channel investments.

Establish a
Single View

• Bring together customer details from multiple sources
• Keep customer information current
• Segment quickly and efficiently to target more effectively

Gain Deeper
Insight

• Predict future demand
• Build a clearer picture of customer behavior and lifestyle
• Know your customers better and address their specific needs

Up-sell and
Cross-Sell

• Target multi-channel marketing at the right time
• Market the right product when you know your customer is ready
• Recognize the up-sell and cross-sell opportunities before they arise

The solution we implemented on Azure has relaid the foundation for us and for the first time we are able to have a single view of our customer.