Digital Marketing OneView

The measurement of overall digital campaign effectiveness across a multitude of online channels is a challenge many Marketing Departments face.

Digital Marketing OneView unifies this into a single view, facilitating the measurement of the return on investment per campaign and against a range of online engagement, conversion and cost-effectiveness targets.

Establish a
Single View
  • Twitter, Facebook, LinkedIn and more in a single hub
  • Automate process of producing campaign dashboards
  • Drill though capability to individual channels and campaigns
Gain Digital
Insight
  • Discover which digital channel works best
  • Measure campaign effectiveness against KPIs
  • Better understand digital interaction with your content by campaign
Seamlessly
Integrate
  • Seamlessly integrate with your CRM system
  • Track and measure campaigns against actual sales
Marketing leaders spent more on their websites, digital commerce and digital advertising than on other categories. These top three categories of spend illustrate that, while digital has become integral to all marketing activities, pure digital marketing investments remain a top priority.
- Gartner CMO Spend Survey

Our Promise to you

Digital Marketing OneView is the only solution that offers a complete view of all of your online marketing activities.


Customer Testimonial


Solution in Action

Managing Marketing Program Effectiveness
Google Analytics Integration with Enterprise Data Warehouse
Power BI Social and Web Metrics Dashboard


Additional Resources


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Solution Benefits

  • Removes the complexity of managing multiple online marketing channels
  • Reduces time spent trying to consolidate disparate analytics across web, email and social media
  • Provides data driven insight to the effectiveness of each campaign against each digital channel engaged